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Category: Business

Why you shouldn’t pay for followers on Social Media

Hello, Speak Up London followers! We’re back with one of your beloved blog articles. Today, we will be talking about a really common issue among social media users and businesses, hoping that this post might open your eyes and/or give you useful insights for your social media strategy. Let’s cut to the chase: is buying social media followers a good social media strategy? If the answer wasn’t clear enough from the title of our article, we will reiterate it for you: no, you shouldn’t pay for followers.

 

There are numerous reasons why you shouldn’t pay for followers, but we will highlight the main ones. Let’s start by analysing the action per se. Why do “social media expert wannabes” buy followers? Having thousands of followers on our webpages looks good, it can’t be denied. But the reality is that if those numbers haven’t been fairly earned, they are just good for the ego of the person who paid for them. Why so? Because the majority of those “likes” come from fake accounts, which means that there won’t be people behind those names willing to engage with the content you create and, more importantly for businesses, they are not a realistic reflection of your target market.

 

As Dave Ken stated on SocialMediaToday.com, “A high engagement rate means that the potential reach of your brand is much greater. Instead of worrying about trying to get more people to like your page, you should work harder on trying to get them to engage with your content more on Facebook”. Therefore, for social media platforms like Facebook, paying for followers can jeopardise your social media strategy, not only because those followers aren’t engaged with your content (being fake fans, they don’t talk about your brand nor share your content) but also because the direct consequence of the low rate of engagement is that Facebook algorithm will allow fewer of your posts to reach your followers. Then, if you rightfully want to pay for an ad to reach your followers, you’ll be wasting your money since you’ll have to pay for more ads because of the fake followers you bought. Those followers won’t translate into a positive outcome for your business, since that number on the platform is only an illusion.

 

It is a must to add that buying followers is not ethical, it can lead to a bad reputation, and it doesn’t help your business in the long term, since not “gaining” those followers deprives you of the right experience needed to get to know your audience and achieve better results in the future.

 

In conclusion, after having tried to acknowledge this deep truth about social media, we would like to share some words with you – our loyal, friendly and real 20,000 followers, who appreciate our content everyday and add value to our work. Thank you very much to you all, we respect and value your help in making our family grow everyday.

 

Maria Chiara Strano

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Do’s and don’ts during interviews

Here at Speak Up London we like to think that our school represents for all of you the chance to start on your path towards the fulfilment of your dreams. We understand that for most of you the first step to reach that sweet spot is receiving a job offer.

 

We’re pretty sure you already know a lot about the job hunt, constantly looking for new opportunities that might help you reach your goals. In the light of this, dear friends, Speak Up London would like to give you a few extra tips to put you guys on the right track and help you tackle one of the most stressful moments of the application process: the interview.

 

Here are our “do’s and don’ts” during an interview:

 

Do’s

 

  • Be confident: if you’ve made it this far, it’s because of your skills, so show your interviewers that you are also confident enough to develop that potential.
  • Make eye contact: it might sound a cliché, but in order to engage with your audience while you’re speaking, it is really important to make them feel part of the conversation.
  • Dress to impress: you always have to market the best version of yourself, so try to think about the kind of position you are applying for and dress one notch above what is considered suitable for that job.
  • Do your homework: this can’t be stressed enough. If you get an interview you should always be prepared so look for as much information as you can about that company and the industry. It’ll pay off!
  • Ask questions: you should always consider interviews as “two-sided”, so don’t think of it as a monologue. They are deciding whether to invite you on board, and in case of success, you want to know if they’re right for you as much as you are for them.

 

Don’ts

 

  • Don’t arrive late: despite this sounding obvious, it is just to remind you that you’ll have only that one opportunity to persuade your interviewers that you are perfect for the job. Don’t waste it!
  • Don’t be arrogant: being confident is a must but being overconfident is a huge mistake. Think about it: would you like to work closely with someone too presumptuous?
  • Don’t leave your phone switched on: we are sure you already know it, but we just want to remind you how profoundly this simple action might affect your performance on the day of your interview. Don’t let a call from your friend distract you or irritate your interviewers!
  • Don’t say “I don’t know”: I don’t know wasn’t a clever answer when you were at school and it still doesn’t sound smart. Try to have an opinion, think carefully about the question they ask you and try to answer carefully using all the knowledge about the subject that you have.
  • Don’t be unprepared: although it is not possible to predict the future; there are some typical questions during interviews that can be predicted. Study your CV and try to rehearse the story it narrates while you prepare for the interview: the most likely topic of discussion is going to be you.

Maria Chiara Strano

Do's and don'ts during interviews